Women in cycling gear posing for the camera

Tina McCarthy with some of her ‘wheel women’ at the 2018 Tour Down Under. Photo: Lyz Turner-Clark

Tina McCarthy has a simple goal – to get as many women as possible riding bikes. It’s why she started Wheel Women in December 2012.

In the last five and a half years, Wheel Women has won multiple awards for its work in making cycling more easily accessible for women. McCarthy was awarded the 2018 Cycling Luminaries Award for Leadership and Wheel Women won the Best Outdoor Active Recreation Initiative at the 2017 Victorian Sports Awards. McCarthy was also selected to be an ambassador for VicHealth’s This Girl Can campaign.

Tina McCarthy. Photo: Lyz Turner-Clark

She has achieved much since starting Wheel Women and the social enterprise has helped over a thousand women get on their bikes.

McCarthy had a long and successful career in design and advertising as a graphic designer and art director. She decided to set her own design business in 1996, working with fashion clients as well as small start-up businesses.

However, things changed when she fell pregnant with her son in 1998.

“The plan was that I’d work from the home office as always, look after him and take on what work suited me while he was young. But absolutely nothing went to plan!” McCarthy said.

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